Frequently Asked Questions

Common questions about search engine optimisation.

Search Engine Marketing is a conscious effort to use Search Engines and Directories to drive high quality traffic to your website.

What is Search Engine Optimisation

Search Engine Optimisation is the process of fine tuning your website to make it Search Engine friendly, helping you to rank higher in the results.

How long will it take for your web site to appear in search engines?

There are a variety of waiting periods depending on the particular search engine and ithe technology it uses. Waiting periods can range from two days to four-six months for reviewing and adding sites. Yahoo listings can be boosted in about two weeks, Adwords in Google can appear within 24 hours but organic listing (not paid for) can take 6 months.

Getting your site to the top of search engines?

No one can guarantee a placement in the top results of any search engine, even though some may claim to be able to do this. What an SEO will do for you is use their expertise to optimise, submit and monitor positions for you. Over a period of time an SEO can develop a good marketing strategy and increase your online exposure.

Improving your ranking in the Search Engines and Directories

Incorporating good design and good content into your pages is the best way of getting high quality traffic to your site. Remember that sending someone to your site that has no interest in your product or service is just costing you money.

One final thing, Search engines list web pages not web sites, so make all of your web pages count !