ABOUT SEARCH ENGINE OPTIMISATION (OPTIMIZATION)

Search Engine Optimization (SEO): This is an art and science of constructing your website code and copy is such a way that search engines like them and as a result rank your pages highly for relative search terms. If all goes well your website will be listed on first page of search engine's free listings also called as “natural” or “organic” listings.

Search Engine Marketing/ Pay per click : These are the paid or sponsored text listings you typically see on right hand side of search results. You can control the ad copy and also hotlink it to a URL within your website.

So how do you select a good Search Marketing partner from the many options that are available? Start with the reputed ones. See their track record, client case studies and ask to speak with some of their clients. Following these guidelines you will landup with only a handful of companies in short list. On an average, most will charge you approximately £ 13,000 for a basic SEO job! If you really want a good deal then you need to shop around a bit. After all, is it worth spending £ 13,000 + on a basic SEO project when you can get the same job done for half the price (or even less than that)?